Geo Pomona Waste Management is attracting strong interest at this year’s Zimbabwe International Trade Fair (ZITF), where the company is using its Hall 4 indoor and outdoor exhibition space to demonstrate how waste can be turned into electricity while improving urban sanitation.
Held under the 2026 theme “Industrialisation: Crafting an Integrated Economic Landscape,” ZITF has become a key platform for companies driving innovation, infrastructure and industrial growth.
At its stand, Geo Pomona is educating visitors on modern waste management systems, recycling and the operations of its flagship waste-to-energy plant in Harare.
Company representatives said turnout has been strong, with steady traffic from business executives, students, local authorities and members of the public.
The company said local and international investors have expressed interest in partnerships, including councils exploring modern waste disposal solutions for their municipalities.
Geo Pomona operates the Pomona waste-to-energy project, which is designed to process large volumes of municipal solid waste and convert part of it into electricity for the national grid. The plant is expected to reduce pressure on landfills, cut methane emissions and modernise waste handling in the capital.
At the exhibition, the company is also showcasing its waste collection operations across Harare suburbs and business centres, where refuse removal remains a critical service. Demonstrations at the stand show how efficient collection, sorting and disposal systems can improve public health while creating economic value from waste.
Officials said many visitors were keen to understand how waste can shift from being a municipal burden to becoming a commercial resource through energy generation, recycling and job creation.
The strong response reflects growing interest in green infrastructure as cities across the region face rising waste volumes, shrinking landfill space and power shortages.
For councils attending ZITF, Geo Pomona’s model offers a practical example of how municipalities can combine environmental management with revenue generation and cleaner energy production.
