We are participating for the first time at the Zimbabwe International Trade Fair (ZITF) in Bulawayo to educate the nation about proper waste management.
The 64th ZITF edition started on Tuesday and will be officially opened by Kenyan President Dr William Ruto on Friday.
The premier trade showcase is being held under the theme: “Innovation: The Catalyst for Industrialisation and Trade”.
For Geo Pomona Waste Management Pvt Ltd, we are having our inaugural exhibition with a focus on raising awareness about the innovative ways we use to manage waste.
We are also educating those coming through our Stand 4L07, Hall 4 about the 4Rs, that is, Reduce, Reuse, Recycle, and Recovery.
“Turning Trash into Treasure,” is our theme at the ZITF this year.
This comes after we have tremendously transformed the once-smelly Pomona dumpsite into a modern waste management facility.
After many years of poor solid waste management by the local authority, we have introduced the first-of-its-kind way of processing waste to energy.
Our plant will produce 22 megawatts of electricity upon completion.
Meanwhile, as part of transforming the dumpsite in Harare, we have constructed state-of-the-art sports facilities, including a FIFA-certified soccer field, and basketball and tennis courts.
Modern restaurants will also be opened at the Geo Pomona site.
All these facilities will be accessible to the public as our generous way of giving back towards community development.
However, the ongoing ZITF has provided a launchpad for innovative businesses such as Geo Pomona Waste Management Pvt Ltd.
There are 624 exhibitors this year, an increase from 565 while foreign countries showcasing jumped from 21 last year to 26 this year.
The ZITF’s thrust of leveraging innovation to promote business dovetails with our technological ways of managing waste and electricity generation.
